What Oprah Taught Me About Marketing . . . and Pedicures
By Lisa Aurther, Forbes.com
After my 2002 Maui trip, I came back with all those memories –plus one more.
While I was in Hawaii, I shared some “spa-time” with Oprah. No, it wasn’t planned. And, yes, I’m using the word “shared” a bit loosely. In all honesty, we didn’t even talk. But, when I sat down for a much- needed pedicure at the Four Seasons Spa in Maui, I sat down right beside Oprah . . . the Oprah.
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In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points. Which one of the main points do you think is the most interesting? Why? Be specific with your thoughts. In paragraph # 2, select one of the 5 marketing lessons discussed in the article. Write about 3 reasons why you feel this marketing lesson would be important to the overall success of a business. Be specific with your thoughts.
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Oprah is a big time marketer. She knows everything about marketing, that's why she's very rich and known. The big 5 marketing skills she taught everyone is to: be authentic, be a good communicator,have a multi-channel approach,be consistent, and simplify. I didn't know Oprah was the richest African American in the 20th centurty. I knew she had money and was very popular i didn't realize she made that much.
ReplyDeleteI think being authentic is one of the most important marketing ideas. Oprah is very smart becauseshe's always real to her audience. Being real will make people who watch or hear about her to believe her and want to watch more. So she'll end up with more viewers and more viewers equal more money.
Blogs are the very good way to promote your product. AS Blogger is free and has many features which are good for increase online visibility.
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