Sponsors Eye the Bigger Prize
As Europe's leading clubs fight for the Champions League final, advertisers look to AsiaBy Richard Gillis, Wall Street Journal
As Manchester United and FC Barcelona attempt to secure a berth in the Champions League final this week, the spoils of victory have never been greater. Among them: the iconic silver trophy, a victory parade, and prize money in excess of $100 million.
But there's another group of people who have almost as much to gain as these two superclubs: The sponsors.
Those numbers have allowed UEFA, European football's governing body, to market the tournament as a truly global property—with a price tag to match. Five companies pay up to £15 million ($25 million) per year for category-exclusive sponsorship of the Champions League, including beer, payment card, mobile telephone and automobile sponsorships.
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In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points and explain each point. Which one of the main points you listed is most interesting and why? Be specific with your thoughts. In paragraph # 2, discuss your thoughts about the comparison of the NBA marketing strategy in Asia and how individual European Soccer Clubs are going about their marketing strategy. What is the significant difference between the two? Also, what are thougths about using social media to market soccer brands in Asia? Is there one social media vehicle that you think is a better marketing vehicle than the others? Why? Be specific with your thoughts.
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