Monday, April 25, 2011
SEM Blog Assignment # 3 (25 points)
Since his debut he has been a huge hit with fans in Philly. He is so much more than part of the team's marketing plans. He has his own place in the heart of the city.
Read more: http://technorati.com/business/article/marketing-strategy-that-gave-birth-to/#ixzz1KXp4dhs5
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, put together your very own 3 point plan for marketing the Philly Phanatic. What are 3 marketing activities you would focus on and explain each. Be specific with your thoughts. In paragraph # 2, write your thoughts on team mascots in general. Do you think they add value to an organization? Why or why not? How important are they to selling tickets? Why? What is your favorite team mascot and why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.