McDonald's Aims to Change Image of 'McJob'
By ANNIE GASPARRO, Wall Street Journal
McDonald's Corp. is hoping to bulk up its burger-tossing forces and recast the image of the "McJob" with a nationwide hiring event April 19.
McDonald's total hires have been similar in past years, but concentrating so many in one day is a twist. It is the first time the chain has conducted a nationwide hiring event, but it follows a similar regional version employing about 13,000 people last spring.
The fast-food giant is promoting the hiring event in print magazines such as People and Us Weekly, as well as social-media channels. The campaign highlights employees of varying ranks, from cashiers to corporate, in an effort to improve the image of working there.
Read the rest of the article here.
http://online.wsj.com/article/SB10001424052748703806304576243012745033104.html?mod=dist_smartbrief
After reading the article, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 5 main points. Be specific with your thoughts. Branding strategist Adam Hanftn discusses what McDonald's has done right and wrong in the campaign. In paragraph # 2, discuss your thoughts on "bringing the McJob terminology in to the campaign". Do you feel this is a good or bad thing for the McDonald's image? Why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
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i think the main points in this article are that mcdonalds is trying to help people who are looking for a jobto find them so that they can start working . Another good point in this article is that they are trying to make the "McJob" look better and not what the public veiws in the "McJob".They also talk about how working at mcdonalds isnt just flipping burgers and that they have other jobs like working in a coparat office.
ReplyDeleteI think that is a good idea that mcdonalds is looking for people to hire because there are alot of people who are lokking for job and cant find one .I think that by having a job fair MCdonalds image will look better because they are helping people who need jobs.
-Sulma Cisneros
This article is about the mass hiring of McDonald’s franchises on April 19, 2011. McDonalds is aiming to hire 50,000 people nationwide and this is a big step considering they have never done this before. This “national day” was posted in known magazines and on social-media channels on television. Overall, McDonalds is trying to give the word “McJob” a new meaning by hiring new workers.
ReplyDeleteA “McJob” is exactly what it sounds like: A job at McDonalds. But some people seem to use this in a bad way considering working at McDonalds “wont get you anywhere in life”. Branding strategist, Adam Hanftn, says that the new campaign for these McJobs has its ups and downs. I personally think calling these in-restaurant jobs McJobs is a good idea. Considering just about everything at McDonalds has “Mc” in front of it (McChicken, McDouble), I think this is catchy and will make people think that McDonalds really isn’t a bad place to work and on April 19th you actually have a big chance of getting hired. The only bad thing that could come of this would be certain peoples thought about McDoanlds. Yeah, a lot of people are fond of McDonalds, but also a lot of people aren’t. McDonalds isn’t very well known for their healthy food items, so that could give workers a bad reputation or potential workers a bad idea on getting hired there.
Yet, overall, I think that McDonalds coming up with their own hiring day is a good idea and it could potentially get a lot of people needing money, a reliable, flexible job.
-April Miller
I think the main points is McDonald doing something to help the economy. McDonald knows that the economy is not good right now, so the best way to solve this is by hiring a bunch of people. McDonald targets new comers, people without special skills of any sort. McDonald is also adding a ranking list; this allows employees to feel more successful in their job. McDonald is also constantly changing their menu; this allows customers to have more variety in what they are buying.
ReplyDeleteI think this is a big step for McDonald but it has the opportunity to be very successful or not. I say this is because mcjob sounds like a very good opportunity for most people that do not have a job right now. However, the hiring process is still a mystery. This is the key factor in whether or not this will work. Hiring 50,000 people takes a lot of time and effort. Whether or not McDonald can execute the process effectively will make or break mcjob’s image.
Alex Wong
This article is talking about the 50,000 jobs that Mcdonald's is hiring on April 19th. They are decreasing full-time staff. They want more seasonal and part-time job employees. Branding strategist Adam Hsnftn says that they are making a good move by hiring more employees. He also beleives that they could an impression that these aen't jobs of last resort.
ReplyDeleteI think it's a good idea that they are bringing the Mcjob technology in to the campaign. They will get new employees to work. It will also help them because they will get more part-time and seasonal jobs and that will reduce the cost of full-time jobs. I think it's a good thing because a lot of people will get a job. It will also be helpful to the emloyees and to the company.
-Mah Noor
the article was mainly about how mcdonalds is trying to hire many people and how they dont think that applying for a job there is not a waste of time. they think that when you work for mcdonalds its not a dead end job but a job for opportunities and that if you work hard for it u will go some where in life and probably own your own mcdonalds by the time your done.
ReplyDeletei thinck it might be a good idea but at the same time cause very bad problems because if you plan on hireing that many people then their has to be many changes to responde to that many people bieng hired, your scedual has to change to put that many workers to work and the money will be less cause u have to pay more enployies and find more things for them to do but the good part is that you will have more enployies to serve your coustomers.
McDonalds is going to accept a frenzy of resumes from job seekers all over the nation. They want more workers in their fast food industry and more job opportunities for those who are in need. It is pointing out that the job salary of those who work in this giant fast food kingdom will receive a high payment of 8 dollars an hour. Their plan is to beat the total amount of workers Burger King has in order to put new places into construction. This plan can either go good for them or pretty bad.
ReplyDeleteI believe that McDonalds is going to go bankrupt. They are going to hire too many people and to pay them such a high salary is pretty mysterious in their typical form of working. I also think that many people will get a job opportunity and that’s good. Its good because when people who usually don’t work start working, they will have a little extra spending money. With more extra spending money, citizens will buy more things and the flow of the economy will increase.
I think it is a good idea that McDonalds is hiring new people to work for their company. I know in the lack of jobs we have right known a lot of people will want to apply. McDonalds is a good place to work at if you want to earn money fast for doing simple stuff. The thought of McDonalds hiring 1,500 people make me think that you might be hired on the spot. McDonalds is one of the biggest fast food companies in the world so I know this will be good to work there.
ReplyDeleteThe way McDonalds advertised the jobs I think was a great successes. The only think I would do to make it even better is by putting up flyers. By put up flyers I’m catching people’s eye around the place I out the flyers. But other than that I think that McDonalds is head in the right direction to get people to work for them. Having said get a lot that, I know McDonalds will get a lot people to work for them.
Tenacia
In the article is was said that when Mcdonalds was hiring so many people it made it seem like they were not very picky about who they hired. The company has always been the last place a person would work especially teens because of the low pay. Mcdonalds claimes they are hiring so that they can have less full time workers. I think that hiring only part time workers will make it harder on the company and the employees. Working part time hardly gives anyone enough money to support themselve. Hiring randome people could be very risky because you don,t know if they have experience or a criminal record.
ReplyDeleteThe mcjob terminology was made as a joke and an insult towards mcdonalds. They could use it as a campain but some people would think of it as strange because it was ment as a bad thing. To use somthing that was once an insult to the restraunt and take it to use it for good would make people wonder. I think this wouldn't affect mcdonalds to much though if they can pursuade people than it might work.
-Erika Nelson
This article was about how Mcdonalds is going to hire 15,000 new employees starting April 15th. Theyve had countless adds and on big time magazines, such as, Time magazine, etc. Theyve made it known and adding 15,000 to your already 600,000 employees is a big thing.
ReplyDeleteI think its a good thing for Mcdonalds and for many people who are out of jobs. It should help a lot of people and it should help Mcdonalds. But the whole "Mcjob" thing is better then nothing. You probably will get paid less and work long but thats better then being broke and not having a job or money at all.
The article is basically talking about hiring about 50,000 people worldwide. They want to give everyone the opportunity to get a job that need one. They do this every spring. Last year they hired about 13,00 people during the spring time of 2010. 40% of people that work at McDonalds first worked at restaurants so they start off high.
ReplyDeleteI think the McJob is a very good idea. You know how many people are looking for jobs right about now. Its good that they are willing to give those opportunities to just anyone. Everybody deserves to work. It doesn’t have to be the best paying job in the world, as long as its something.
The McDonalds Industry is planning to hire about 50,000 people on April 19, 2011. They plan to add these people to a member rank of 600,000. McDonalds is also trying to make the “McJob” campaign look better then other years, so that they can hire even more people. Another point is that McDonalds is not only about working at the fast food restaurant, but you can also work in corporate office or other jobs. One other point is that McDonalds is promoting this hiring event different ways. They are promoting it by newspapers, magazines, television, and the internet.
ReplyDeleteThe McJob basically means a job at McDonalds. A lot of people think that working at McDonalds is a bad thing. That it won’t take you anywhere. McDonalds is trying to make that fear go away by hire so many people and making them realize its not that bad after all. I think this “hiring day” for McDonalds is a great way to start economically and it can help a lot of people financially (a little) as well.
Anna Vallejo
McDonalds is hiring 50,000 people in one day. Every year their total hires have been similar to that but it has never been done in one day in McDonalds history and that is why this is a big deal. McDonalds is promoting a lot so this means a lot to them, and this is all in an effort to improve the image of working there; which I think is a good idea and will work. They also are saying that they are not just hiring employees to work the lines at McDonalds but also corporate employees who make the big money.
ReplyDeleteI think it is a smart idea for them to bring the terminology back into play since they are trying to change people perception of it anyways. People are going to think a lot better of the name ‘McJob’ after this campaign. This is also very good for the economy, one of the most crucial things is the number of unemployed people in this nation. And 50,000 less sounds very good to the nation. This decision is just all around good since it helps McDonalds with their image and employing people will obviously help them.
-Daniel Owens
The main 5 points on this article is to get more people to work at McDonalds, human resources, economic resources, bringing on more part-time and seasonal workers would allow McDonald’s to decrease full-time staff, and labor costs are a real problem for restaurants this year. Adam Hanft went right on the part where he says highlighting employee success stories is a good move. He went wrong when he said that most of the jobs being offered are low-end and don’t require specialized skills, reinforcing that a McJob is exactly that. He went right on the highlighting employee success stories, because everyone should get recognized when they work because than maybe they can more them higher up into the job and even earn more money than what they earn already. He went wrong on that part because I think in order to work somewhere they should have special skills but they don’t so I don’t know how they’re going to know what to do and maybe they’re going to lose customers by the people who don’t know how to do anything, I think they should train them first before hiring them because than how are they going to know how to do the burgers or the fries.
ReplyDeleteI think it’s a good idea to bring the McJob terminology in to the campaign because people need to work because of economy and they need more money to live in this country. People should get paid more because they work hard and they don’t get enough credit for it. Some people work day and night and get the same amount of money that others get just for working a while, that’s what I heard from a friend of mine. People see that McDonalds is a low poor place to work in but people actually get paid well, if they work hard. They should pay the employee’s more.
Jamie Rojas
McDonalds is holding a hiring event. They want to hire about 50,000 new workers to this business. They believe it will improve the image of working there. Some people have been working there for a about 30 years starting out in the restaurants. Alot of the restaurants are going through renovations also. They say about 40% of the workers there started out in the restaurants.
ReplyDeleteI believe if they bring the "McJob" campaign to the table they might increase popularity. People would kno exactly what McJob would mean. Like some one can be saying " Oh i want a McNuggets and they can say okay what about a McJob. It can be catchy a little. I believe it provides great opportunities to anyone looking for a job. With them hiring in masses like 50,000 you can't say your unemployed. McDonalds doesn't seem like a bad place to work. I sede it as opportunity.
Saprea Ray
I think the main point of the article about McDonald is that they going to be hiring people to their franchise to expand their business company. That’s a good idea because many people are looking for jobs and this oppturnity is going to help them with that problem. And people think working at McDonald is worthless but to me money is money. Something else from the article that is good how they describe the different jobs there saying that they don’t just only make burgers and taking orders and etc. Also the idea “McJob” seems like a good idea and it will probably attract people since they always put Mc it almost all their products to represent their company.
ReplyDeleteI think bringing the McJob into a campaign isn’t a bad idea. It can probably motivated people to go get a job there. I also think this will help McDonald expand and get even bigger than it is since many young teens and adults always go job hunting this will help them with what they looking for.
-Rene Romero
The article is discussing how on April 19, 2011, McDonalds will be hiring a mass amount of workers. McDonalds is trying to hire about 50,000 workers in the U.S. McDonalds has never done something like this, so they published it many public places, like People, US weekly, and other magazines. Also, McDonalds is showing people that working at McDonalds IS like their final resort. Hiring that many people at once, shows that they just want/need more workers, and they don’t really care about who they are, what their past is like, or what their name is. And, they explain how their menu is from cheap foods, to nice ice drinks and what not.
ReplyDeleteI think bring the “McJob” terminology in to their campaign is good and bad. It’s good because those who are in need of a job know they could get one, easily. But, it’s also very bad because it’s showing that they are in need of a mass amount of workers which could show that they don’t care who they hire, if they just reach their goal of 50,00 workers. This could help those who need a job, but it could also let them know that it’s their last resort. So overall, it’s a bad idea. They should have just stated they need more workers nationwide, with no specific amount.
-Brigitte Chavez
The article is basically stating that Mcdonalds is planning on hiring alot of new people and expanding their business. They are looking for people that don't have jobs because they have over 60,000 member ranks. They are also trying to give Mcdonalds a better image and not the image people have thought of Mcdonalds in the past. People usually think that people that work at Mcdonalds have a low rank, slacker kind of job but with Mcdonalds being put out in the spotlight they are hoping it will change that for people that work there since its kind of like a long lasting career.
ReplyDeleteIn my opinion I think that its still a low rank job and that you barely make any money for putting in alot of work. I wouldnt want to work there because i would fatter, and it dosnt give image I would want people to see.
This article is saying how they plan to hire people during spring brake 4/19/2011.They also want 50,000 worker to work at mc Donald .and they think it boost there business up because they well have more worker with experience.
ReplyDeleteI think it a good idea because they well get more customers . And they are going to prove that mc Donald is not about just making chesses burger is how they put efforts to there job to make people happy everyday.
Idalia Romero
mc jobs is a good idea for the economie.the peole will be more iterested in mc donalds.
ReplyDeletethe people that usuall wouldent go to mcdonald will start seeing there advertising every were.
the 50,000 people being hired will make the fast food procces go faster.
this is a good way to advertise mcdonalds with out the idea of advertising. more costumers will want mcdonalds. they will make more money and loose at the beginning.but at the end it will all work out for every body
by demarkus jenking
I believe that McDonalds is doing this to better the economy. Corporate of McDonalds is aware how unstable the economy is right now and that people are in desperate need for a job so why not take advantage of this opportunity and expand and hire more people. McDonalds added to their ranking list which is going to allow old and new employees to feel even more achieved and successful in the work place. Another thing McDonalds is doing to bring in more consumers is altering their menu every so often and having special offers or even adding new things for a limited time only, which gives consumers a larger variety to choose from.
ReplyDeleteI believe that this is a good thing that McDonalds is doing however I don’t know if it is going to turn out exactly the way they are expecting it to. This opportunity ‘McJob’ is good for those people in need of a job however; it can be a disaster in disguise too. Another thing that affects this is the hiring process which no one has seemed to uncover yet. McDonalds planned to hire 50,000 people and that is going to take more than one day to have all of those applications in and interviews done. It is going to take time. If McDonalds is able uphold this, it will definitely affect their image in a positive light, however if they don’t it will give them a bad corporate image.
Katilyn Gaskins