Tuesday, June 14, 2011
Wednesday, June 1, 2011
ASEM Blog Assignment # 8 (25 points)
NFL Lockout Threatens In-store Promos for Pepsi, Mars, P&G and More
TV Buyers Can Shift Spots but Grocery Programs Have Limited Window
By, Jack Neff, EJ Schultz, Advertising Age
If you think the TV advertisers are sweating the NFL lockout, try talking to the in-store marketing folks.
After spending millions in advance on multibrand, in-store promotional deals with the National Football League, Procter & Gamble, Mars and PepsiCo, among others, now find themselves faced with the possibility of a truncated season that could do more damage to their plans and brands than those of the networks and TV buyers. Networks can schedule alternate programming and marketers can apply media analytics to follow their target audiences wherever they go when they're not watching NFL football. But shopper-marketing events have calendars set a year or more in advance. Product has to be produced and displays have to be filled, regardless of whether games get played.
NFL sponsor Snickers is plowing ahead with its in-store promotion plans, although Debra Sandler, chief consumer officer for Mars Chocolate North America, said there's a chance the marketer could "scale back a few accounts."
Read the rest of the article here:
http://adage.com/article/news/nfl-lockout-threatens-pepsi-mars-p-g-s-store-marketing/227830/
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 5 main points. Which one do you think is most interesting? Why?
In paragraph # 2, what is your opinion on the NFL lockout? As an NFL fan, has it changed your opinion of the league and how they do business? Why or why not? What are your thoughts about the the NFL fan base and how they are reacting as a whole? Do you think the NFL will lose fans as a result of the current labor issues? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Marketing 1 Blog Assignment # 8 (25 points)
The Sporting Sail: Speed, Wind and Skateboards
From Time.com
Watch the following video on this new and innnovative product. After watching, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the video in 5 main points. Which one do you think is the most interesting. Why? Be specific with your thoughts. In paragraph # 2, provide your thoughts and opinions on the product. What do you like or dislike about it? Why? Do you feel it can catch on? Why or why not? What does it have going for it that might contribute to it's ultimate success? What do you think? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
SEM Blog Assignment # 8 (25 points)
Review: Sony Ericsson's Xperia Play is a phone with gamepad
By, Edward Baig, USA Today
For many people, playing games on smartphones is a perfectly satisfying experience. But Sony Ericsson is banking on the notion that serious gamers might prefer a dedicated gaming device such as Sony's PlayStation Portable.
Enter Xperia Play, which hits Verizon Wireless stores exclusively in the U.S. today. The device has been highly anticipated — at least among gamers — and dubbed the PlayStation phone. Actually, to be more precise, Xperia Play is the first "PlayStation Certified" smartphone, meaning it is a hybrid that combines cellphone genes with DNA from Sony's handheld game system. Indeed, Xperia is baked with Android version 2.3 or Gingerbread, the latest version of Google's mobile operating system for phones.
Sony Ericsson announced Xperia earlier this year at the Mobile World Congress in Barcelona. (Sony Ericsson is a 50-50 joint venture of Sony and of Ericsson.)
Read the rest of the article here:
http://www.usatoday.com/tech/columnist/edwardbaig/2011-05-25-sony-experia-play_n.htm
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questons. In paragraph # 1, summarize the article into 5 main points. Which one do you find to be most interesting? Be specific with your thoughts. In paragraph # 2, provide your thoughts on this new product. What do you like or dislike about the product? Why? Do you feel it will be successful? Why or why not? Is the price competitive?
Please sign you name to the bottom of your blog entry.
Read the rest of the article here:
http://www.usatoday.com/tech/columnist/edwardbaig/2011-05-25-sony-experia-play_n.htm
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questons. In paragraph # 1, summarize the article into 5 main points. Which one do you find to be most interesting? Be specific with your thoughts. In paragraph # 2, provide your thoughts on this new product. What do you like or dislike about the product? Why? Do you feel it will be successful? Why or why not? Is the price competitive?
Please sign you name to the bottom of your blog entry.
Wednesday, May 25, 2011
SEM Blog Assignment # 7
LeBron Beats Kobe in China With a Title Giving Nike $4 Billion
By Scott Soshnick, Bloomberg.com
LeBron James’s first National Basketball Association championship would help add $4 billion in revenue from China for Nike Inc. (NKE), according to the first sports marketing employee in the country for the world’s largest sporting goods maker.
Adding a championship to a basketball resume that includes an Olympic gold medal in Beijing and two NBA Most Valuable Player awards is imperative for James, the 26-year-old Miami Heat forward, to achieve the marketing might of fellow Nike endorsers Michael Jordan, who won six titles with the Chicago Bulls, and Kobe Bryant, a five-time winner with the Los Angeles Lakers.
“LeBron is white-hot with the Chinese basketball-loving youth, but his popularity and influence outside of that circle is limited,” said Terry Rhoads, who left as Nike’s China sports marketing director in 2002 after eight years to form Shanghai- based Zou Marketing. “One reason is the lack of titles.”
Read the rest of the article here:
http://www.bloomberg.com/news/2011-05-19/lebron-conquers-kobe-in-china-with-nba-title-giving-nike-4-billion-boost.html
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 5 main points. Which one of the main points do you feel is the most interesting to you? Why? Be specific with your thoughts. The article breaks down some major factors in what it will take for the LeBron brand to skyrocket and reach Michael Jordan status. In paragraph # 2, other than winning championships, discuss what you feel is going to put LeBron over the top. Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
ASEM Blog Assignment # 7
Critic's Notebook: The 'Glee' machine
Reporting from Las Vegas— Despite its fresh-faced cast, G-rating and untainted, unapologetic air of jubilance (see, please, the two exclamation points, both of which are quite sincere), "Glee Live! In Concert!" seemed very much at home in Las Vegas, where the stars of Fox's hit show kicked off their second live tour.
Certainly the sold-out crowd Saturday at the Mandalay Bay Events Center could not have been more welcoming. The 7,500 fans all but drowned out the opening strains of "Don't Stop Believin'" with shrieks, whistles and general paroxysms of joy, some while wearing red-trimmed jackets in homage to the show's secondary glee club, the Warblers. Later, as cast members threaded their way through a Beatlemania ecstatic audience, it was difficult not to think that this was the rapture everyone has been tweeting about — this is how the world ends, not with a bang but a Warbler.
Read the rest of the article here:
Certainly the sold-out crowd Saturday at the Mandalay Bay Events Center could not have been more welcoming. The 7,500 fans all but drowned out the opening strains of "Don't Stop Believin'" with shrieks, whistles and general paroxysms of joy, some while wearing red-trimmed jackets in homage to the show's secondary glee club, the Warblers. Later, as cast members threaded their way through a Beatlemania ecstatic audience, it was difficult not to think that this was the rapture everyone has been tweeting about — this is how the world ends, not with a bang but a Warbler.
Read the rest of the article here:
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 5 main points. Which one of the main points do you think is most interesting? Why? In paragraph # 2, discuss your thoughts on the long range prospects for the Glee franchine growing even larger than it already is. What do you think could be next? Is there room to grow? Why or why not? How big can it really get? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Please sign your name to the bottom of your blog entry.
Marketing One Blog Assignment # 7
What Oprah Taught Me About Marketing . . . and Pedicures
By Lisa Aurther, Forbes.com
After my 2002 Maui trip, I came back with all those memories –plus one more.
While I was in Hawaii, I shared some “spa-time” with Oprah. No, it wasn’t planned. And, yes, I’m using the word “shared” a bit loosely. In all honesty, we didn’t even talk. But, when I sat down for a much- needed pedicure at the Four Seasons Spa in Maui, I sat down right beside Oprah . . . the Oprah.
Read the rest of the article here:
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points. Which one of the main points do you think is the most interesting? Why? Be specific with your thoughts. In paragraph # 2, select one of the 5 marketing lessons discussed in the article. Write about 3 reasons why you feel this marketing lesson would be important to the overall success of a business. Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Please sign your name to the bottom of your blog entry.
Wednesday, May 18, 2011
Marketing One Blog Assignment # 6 (25 points)
Pay-what-you-want Panera called a success
By Jim Salter, AP
CLAYTON, Mo. — Rashonda Thornton looked up at the menu on the wall, ordered a Caesar salad and dropped a $10 bill in a box. Pretty generous, considering the meal at Panera Bread's cafe in the St. Louis suburb of Clayton sells for less than $7.
It was a year ago that Panera (PNRA) converted the Clayton restaurant into a non-profit pay-what-you-want restaurant with the idea of helping to feed the needy and raising money for charitable work. Panera founder and Chairman Ronald Shaich said the cafe, operated through Panera's charitable foundation, has been a big success, largely because of people like Thornton.
"Sometimes you can give more, and sometimes you can give less," said Thornton, a teacher's assistant. "Today was one of my 'more' days."
Read the reston of the article here:
In a 2 paragarph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points. Which one of the main points do you think is the most important to the overall success of the operation? Why? Be specific with your thoughts. In paragraph # 2, provide your thoughts on this unique marketing strategy. What do you like or dislike about it? Why? What would you change, if anything? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Please sign your name to the bottom of your blog entry.
SEM Blog Assignment # 6 (25 points)
Stress-busting drinks take off
By Bruce Horovitz, USA Today
In a stressed-out culture, their antithesis, "relaxation" drinks, are emerging as the beverage world's hot ticket but are also drawing their share of critics.
More than 70 of these drinks, heavily marketed as stress reducers in a bottle, have rolled out in the past three years, research specialist Mintel estimates.
Nutritionists warn they may be more marketing than substance. "I don't think there's any mainstream research that would support any of this," says Alice Lichtenstein, professor of nutrition at Tufts University. "If you want to relax, drink chamomile tea."
Read the rest of the article here:
In a 2 paragraph response (a minimum 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss the general marketing strategy employed by this industry of "relaxation" drinks. Also, what are some of the obstacles that industry must overcome. Be specific with your thoughts. In paragraph # 2, provide your thoughts and opinions on these drinks. What is appealing or unapplealing about them? If you were a marketing director for a company competing in this industry, how would you market these drinks? Why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Please sign your name to the bottom of your blog entry.
Tuesday, May 17, 2011
ASEM Blog Assignment # 6 (25 points)
Recently, SONY's Playstation Gaming Network had been hacked into causing multiple problems for consumers and on-line gamers. After being taken offline since April 20, SONY restored its popular PlayStation network amid continued questions of user privacy and security.
After watching the video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the video in 5 main points and explain each. Which one of the main points do you feel is the going to be the most important issue for SONY to overcome? Why? Be specific with your thoughts. In paragraph # 2, discuss the overall consumers opinions about this public relations nightmare for SONY. How do you or your friends feel about it? Do you personally think SONY can overcome this? Why or why not? In your opinion, what is the most important step they can take to restore consumer confidence? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
After watching the video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the video in 5 main points and explain each. Which one of the main points do you feel is the going to be the most important issue for SONY to overcome? Why? Be specific with your thoughts. In paragraph # 2, discuss the overall consumers opinions about this public relations nightmare for SONY. How do you or your friends feel about it? Do you personally think SONY can overcome this? Why or why not? In your opinion, what is the most important step they can take to restore consumer confidence? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Wednesday, May 11, 2011
SEM Blog Assignment # 5 (25 points)
Third U.S. lacrosse league in the works
By Terry Lefton, Sports Business Journal
Despite the fact that the two biggest pro lacrosse leagues aren’t models of profitability, another pro lacrosse circuit is being formed in the U.S.
The North American Lacrosse League hopes to begin its indoor season in January, with six to eight teams playing a 12-game schedule that would compete with the National Lacrosse League, the older and established league that traces its roots to the Eagle Pro Box Lacrosse League in 1986.
Former NBA D-League President Phil Evans will serve as North American Lacrosse League commissioner and be based in Somerville, N.J.
“The opportunity we see is for American players, particularly those well-established from their collegiate years,” said Evans, adding that the league’s schedule will enable players from the outdoor Major League Lacrosse to play in the North American Lacrosse League. “There’s a big enough player pool and I don’t see us competing with [the NLL] any more than we are competing with any entertainment option.”
The North American Lacrosse League hopes to begin its indoor season in January, with six to eight teams playing a 12-game schedule that would compete with the National Lacrosse League, the older and established league that traces its roots to the Eagle Pro Box Lacrosse League in 1986.
Former NBA D-League President Phil Evans will serve as North American Lacrosse League commissioner and be based in Somerville, N.J.
“The opportunity we see is for American players, particularly those well-established from their collegiate years,” said Evans, adding that the league’s schedule will enable players from the outdoor Major League Lacrosse to play in the North American Lacrosse League. “There’s a big enough player pool and I don’t see us competing with [the NLL] any more than we are competing with any entertainment option.”
Read the rest of the article here:
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points. Which one of the main points do you feel is the most interesting and why? Be specific with your thoughts.
The league hopes to differentiate itself from the NLL by offering a considerably lower cost of entry, and Evans said the North American Lacrosse League will be far less tolerant of fighting than the NLL, which permits fisticuffs to the degree the NHL does. “We don’t see fighting as an element that adds anything to the game,” Evans said. “If anything, it detracts, and that will be a factor in attracting American players.” In paragraph # 2, address the 2 points made above. How do you feel about this marketing strategy and change in product from the NLL? In the end, do you feel the NALL will end up competing directly with the already established NLL? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
The league hopes to differentiate itself from the NLL by offering a considerably lower cost of entry, and Evans said the North American Lacrosse League will be far less tolerant of fighting than the NLL, which permits fisticuffs to the degree the NHL does. “We don’t see fighting as an element that adds anything to the game,” Evans said. “If anything, it detracts, and that will be a factor in attracting American players.” In paragraph # 2, address the 2 points made above. How do you feel about this marketing strategy and change in product from the NLL? In the end, do you feel the NALL will end up competing directly with the already established NLL? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
ASEM Blog Assignment # 5 (25 points)
Red Bull plans lifestyle magazine
By Bruce Horovitz, USA Today
Red Bull, the energy drink that changed the way many folks consume beverages, now wants to be a player in how people consume media.
Today, the brand with the high-caffeine kick, will announce plans to publish in the U.S. a glossy, lifestyle magazine, The Red Bulletin. The June issue will launch later this week.
The magazine — and concurrent iPad app — are targeted at the very same 18- to 34-year-olds who thrive on sipping from Red Bull's thin, iconic cans that fetch about $2 a pop.
Outside the U.S., The Red Bulletin already is published in nine countries, including Great Britain, Ireland and Germany.
Read the rest of the article here:
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points. Which one of the main points do you feel is the most interesting and why? Be specific with your thoughts. In paragraph # 2, discuss your feelings about the promotions that are being done for the magazine. What do you like or dislike about them? Why? Which one do you like best? Why? Lastly, in addition to EA Sports, Dyson vacuum, and Zappos, what are 3 other advertisers you feel would be a good match for magazine and its 18-34 year old demographic? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Please sign your name to the bottom of your blog entry.
Tuesday, May 10, 2011
Marketing One Blog Assignment # 5 (25 points)
McDonald's revamps stores to look more upscale
By Bruce Horovitz, USA TodayAt a time when most of McDonald's competitors are still shell-shocked from the recent recession, the fast-food giant is undertaking its biggest store-by-store makeover in the chain's 56-year history: The 500-pound clown of fast food is trying to look more like a grown-up.
It's a $1 billion-plus undertaking that McDonald's and its franchisees hope, by 2015, will have the vast majority of America's 14,000 McDonald's looking comfortable enough to hang out in long after you've gobbled down your burger, fries — and smoothie.
For the next generation of McDonald's customers, the notion of what a McDonald's restaurant looks like inside and out could be turned on its head. Goodbye, fiberglass tables and industrial steel chairs. Adios, neon-yellow, bright-red interiors. Hello, wooden tables, comfortable faux leather chairs and interiors newly painted in muted oranges, yellows and even subtle greens.
Read the rest of the article here:
http://www.usatoday.com/money/industries/food/2011-05-06-mcdonalds-revamp_n.htm
After watching the short video and reading the article, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points and explain each. Which one of the main points you discussed do you feel is the most interesting and why? Be specific with your thoughts. In paragraph # 2, provide your thoughts on this innovative marketing strategy. Will it benefit McDonald's? Why or why not? Are they risking losing customers? Why or why not? With all the changes planned, which one do you think will have the most affect on the McDonald's brand? Why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Wednesday, May 4, 2011
Advanced SEM Blog Assignment # 4 (25 points)
Sponsors Eye the Bigger Prize
As Europe's leading clubs fight for the Champions League final, advertisers look to Asia
By Richard Gillis, Wall Street JournalAs Manchester United and FC Barcelona attempt to secure a berth in the Champions League final this week, the spoils of victory have never been greater. Among them: the iconic silver trophy, a victory parade, and prize money in excess of $100 million.
But there's another group of people who have almost as much to gain as these two superclubs: The sponsors.
Those numbers have allowed UEFA, European football's governing body, to market the tournament as a truly global property—with a price tag to match. Five companies pay up to £15 million ($25 million) per year for category-exclusive sponsorship of the Champions League, including beer, payment card, mobile telephone and automobile sponsorships.
Read the rest of the article here:
http://online.wsj.com/article/SB10001424052748703834804576300672084538838.html?mod=rss_whats_news_us_business
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points and explain each point. Which one of the main points you listed is most interesting and why? Be specific with your thoughts. In paragraph # 2, discuss your thoughts about the comparison of the NBA marketing strategy in Asia and how individual European Soccer Clubs are going about their marketing strategy. What is the significant difference between the two? Also, what are thougths about using social media to market soccer brands in Asia? Is there one social media vehicle that you think is a better marketing vehicle than the others? Why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
SEM Blog Assignment # 4 (25 points)
Why the fat guy should lose his privilege
Considering those troubling statistics, Advertising Age's headline this week is welcome news: "Weight Watchers Picks a New Target: Men." The story details how the nation's biggest diet company is using the NBA playoffs to launch its first male-focused advertising campaign. Sounds great - except for one thing: Why only now?
This is a significant question in a country whose debilitating weight problem is more male than female - and "more" means a heckuva lot more. According to the Kaiser Family Foundation, almost 70 percent of men are overweight, as compared with 52 percent of women. Yet, somehow, 90 percent of the commercial-weight-loss industry's clients are female, and somehow, this industry hasn't seen males as a viable business. How can that be?
Marketing 1 Blog Assignment # 4 (25 points)
Marketers jump into Osama bin Laden death biz
By Bruce Horovitz, USA Today
That is, at least, in the make-a-buck marketing world of souvenirs, collectibles and tchotchkes.
Within hours of bin Laden's announced death, a wide swath of marketers already had latched onto the leader's sudden demise at the hands of U.S. special forces. Most see it as a chance to cash in with T-shirts, pins, coffee mugs and even risqué thongs that — for $10 to $25 — memorialize or even celebrate the May 1 death of the man who was widely regarded as the world's most-wanted criminal.
Between midnight Sunday and 2 p.m. ET on Monday, thousands of consumer-created souvenirs already had popped up for sale on the websites Zazzle.com and CafePress.com, where royalty-seeking consumers go with original ideas for souvenir-like products that are ulitmately produced by the companies.
Read the rest of the article here:
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points. Which one of these points do you feel is the most interesting and why? Be specific with your thoughts. In paragraph # 2, pick what you think are going to be the top 3 selling items on the list. List each and indicate why each item will be popular. Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Please sign your name to the bottom of your blog entry.
Monday, April 25, 2011
Marketing 1 Blog Assignment # 3 (25 points)
Restaurant chains prepare for new menu-labeling rules
by Angelique Soenarie - Apr. 17, 2011 12:00 AM
The Arizona Republic
A new federal law will soon make American diners far more aware of just what they are eating - but it might not change what they order. The Arizona Republic
The law will force chain restaurants to disclose the amount of calories, fat and sodium in diners' favorite dishes. Many restaurants are already preparing for the changes, calculating calories in their meals, adjusting recipes and adding healthier choices.
At the same time, experts are divided over whether the new information will shock people into ordering protein-packed salmon instead of calorie- and fat-laden fettuccine Alfredo, or if it's just more meddling by the federal government that takes the pleasure out of eating.
Read the rest of the article here:
http://www.azcentral.com/arizonarepublic/news/articles/2011/04/17/20110417federal-menu-labeling-standard-restaurants-obesity.html
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 5 main points. Which one of the main points is the most significant and why? Be specific with your thoughts. Imagine being the owner of a restaurant or a restaurant chain. In paragraph # 2, discuss 2 marketing activities you would do for your restaurant in order to let people know about the changes. Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
SEM Blog Assignment # 3 (25 points)
Marketing Strategy That Gave Birth to America's #1 Favorite Sports Mascot
Author: Sandy Miller
Technorati.com
Technorati.com
Businesses will put together a host of strategies to build their brand and to find ways to interact with their consumers. These marketing plans can be extremely expensive and have to be modified as consumers constantly look for new and different things to keep their interest.
Since his debut he has been a huge hit with fans in Philly. He is so much more than part of the team's marketing plans. He has his own place in the heart of the city.
Read more: http://technorati.com/business/article/marketing-strategy-that-gave-birth-to/#ixzz1KXp4dhs5
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, put together your very own 3 point plan for marketing the Philly Phanatic. What are 3 marketing activities you would focus on and explain each. Be specific with your thoughts. In paragraph # 2, write your thoughts on team mascots in general. Do you think they add value to an organization? Why or why not? How important are they to selling tickets? Why? What is your favorite team mascot and why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
ASEM Blog Assignment # 3 (25 points)
New-ish X-Men: First Class Trailer Continues The Confusing Marketing Campaign
Author: Katey RichCinemaBlend.com
I'm almost to the point of believing that the marketing for X-Men: First Class is some kind of bizarre joke. The terrible, absurd-looking posters have been one thing-- hey, not everybody learns how not to abuse Photoshop-- but what really seems ridiculous is the amount of trailers that just find their way online without any fanfare, nearly all of them featuring new footage that seems to be slapped in at random. Every trailer has followed the same basic structure, introducing us to Erik and Xavier as young men and showing flashes of action scenes, and are so alike that you'd think there's nothing new to see. Except then, about a minute in, there's some awesome new shot of someone in a yellow suit jumping out of a plane, and you realize someone has gone to the work of cutting a new trailer, only to have the video show up online without any announcement or warning.
Read the rest of the article and watch the movie trailer here:
http://www.cinemablend.com/new/New-ish-X-Men-First-Class-Trailer-Continues-The-Confusing-Marketing-Campaign-24286.html
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the author's view of the movie's advertising campaign in 3 main points. What do you feel is the author's strongest point in her article? Be specific with your thoughts. In paragraph # 2, write your opinions of the marketing campaign. Do you feel it's confusing? Why or why not? What do you think the movie company could do differently in their marketing campaign to make the advertising message more clear and meaningful to the potential customer? Be specific with your thoughts.
Please signn your name to the bottom of your blog entry.
Tuesday, April 12, 2011
Marketing One Blog Assignment # 2 (25 points)
McDonald's Aims to Change Image of 'McJob'
By ANNIE GASPARRO, Wall Street Journal
McDonald's Corp. is hoping to bulk up its burger-tossing forces and recast the image of the "McJob" with a nationwide hiring event April 19.
McDonald's total hires have been similar in past years, but concentrating so many in one day is a twist. It is the first time the chain has conducted a nationwide hiring event, but it follows a similar regional version employing about 13,000 people last spring.
The fast-food giant is promoting the hiring event in print magazines such as People and Us Weekly, as well as social-media channels. The campaign highlights employees of varying ranks, from cashiers to corporate, in an effort to improve the image of working there.
Read the rest of the article here.
http://online.wsj.com/article/SB10001424052748703806304576243012745033104.html?mod=dist_smartbrief
After reading the article, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 5 main points. Be specific with your thoughts. Branding strategist Adam Hanftn discusses what McDonald's has done right and wrong in the campaign. In paragraph # 2, discuss your thoughts on "bringing the McJob terminology in to the campaign". Do you feel this is a good or bad thing for the McDonald's image? Why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Please sign your name to the bottom of your blog entry.
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