Sponsors Eye the Bigger Prize
As Europe's leading clubs fight for the Champions League final, advertisers look to Asia
By Richard Gillis, Wall Street JournalAs Manchester United and FC Barcelona attempt to secure a berth in the Champions League final this week, the spoils of victory have never been greater. Among them: the iconic silver trophy, a victory parade, and prize money in excess of $100 million.
But there's another group of people who have almost as much to gain as these two superclubs: The sponsors.
Those numbers have allowed UEFA, European football's governing body, to market the tournament as a truly global property—with a price tag to match. Five companies pay up to £15 million ($25 million) per year for category-exclusive sponsorship of the Champions League, including beer, payment card, mobile telephone and automobile sponsorships.
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In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, summarize the article in 3 main points and explain each point. Which one of the main points you listed is most interesting and why? Be specific with your thoughts. In paragraph # 2, discuss your thoughts about the comparison of the NBA marketing strategy in Asia and how individual European Soccer Clubs are going about their marketing strategy. What is the significant difference between the two? Also, what are thougths about using social media to market soccer brands in Asia? Is there one social media vehicle that you think is a better marketing vehicle than the others? Why? Be specific with your thoughts.
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A intresting part of the article is between the iconic silver trophy, a victory parade, and prize money in excess of $100 million. Also Barcelona and Man -U is like the top teams! Another cool fact is that Wayne Rooney is a huge soccer star! He was also like winnig top play in ESPN top plays for like 5 months. Soccer is the worlds most watched sport in the WORLD.
ReplyDeleteThe NBA uses all-stars to advertise. Some of those all stars are Amare,Howard,etc. Soccer uses the same strategy! They use messi and ronaldo etc to put thier name out! Soccer is
some butt and a waste of time!!!
JAKE CARAWAY!!!!!!!!!!!@!!!!!!!!!!!!!!!!
This article talks about how promotion of one sport can lead to another. It talks about how much of an audience European soccer is attaining and that they can spread it to Asia. The NBA is attempting to start another franchise in Asia. Since Europe is right next to Asia, it won't be too difficult since they are similar in ways. Most important is that sponsorship can be spread anywhere in the world. Asia is the biggest continent but there isn't too much promotion over there because it is difficult to have a business there. Companies have tried and failed multiple times. The audience in Asia know all about the sports but don't seem to have time to watch it.
ReplyDeleteAs i mentioned earlier, the NBA want to start a franchise in Asia. They want to make commercial opportunities available in China. European soccer teams are promoting their sponsor straight on their jerseys. This is main difference between sponsorship in the NBA and European soccer. This marketing strategy is actually very genius and helps alot. In Europe, a soccer team has like 40 games of 90 minutes each, people will obviously recognize the brand on the team's jerseys and be aware of it. It works for European soccer and I think it should be spread more. They are trying to spread it more worldwide.
Ehsan Karimi
One of the main points is global sponsorship. Another main point of this article is that soccer is gaining more attention and more sponsorships recently. Also social media is a way to reach out to people. In order to get them to view the games. The most important point of this article is global sponsorship because getting more sponsors normally means getting more fans & viewers.
ReplyDeleteUsing social media to market soccer brands in Asia is genius. Mainly because soccer isn't too popular in Asia and social media is the best way to advertise these days. I think social media is definitely the best marketing vehicle to use. It's the best because social media is used by everyone. The NBA's marketing strategy in Asia could definitely be improved.
-Sam Henderson
The article is about the Champion League's final in soccer. The different victories will lead to several types of celebration and prizes. The sponsors are getting just as much gain as the two “superclubs”. The tournament has now been marketed globally as the exclusive sponsorships are paid for. The fascinating part of all this is that just because the teams are in the championship and are making bank, doesn't mean that corporate sponsors are not earning just as much money as the teams themselves. The consumerism taking place when sponsors are revealed on television broadcasting is drastic.
ReplyDeleteThe NBA has a much more effective and beneficial way of going about the marketing strategies to obtain propaganda. I feel that the competitiveness taking place in Asia is unnecessary as most of the competition should be on the field. Duplication is diminished in China as the NBA works to allow equal contribution amongst the sponsors and advertisers. The European Soccer Clubs fight for their potential fans, while the National Basketball Association collaborates to form a system in which all sponsors benefit. Social media is a great way of getting a mass audience for marketing soccer brands. Personally, I feel that the Acura has a great way of marketing its vehicles through media just because of their clever commercials and guaranteed satisfaction rates. They have a way of grabbing the viewer’s attention over several other vehicles displayed on media to date.
Chris Lynn
The first main point I came across was the amount of people who watched the championship in 2009. 103 million people watched, that’s more than the super bowl had watching. These types of numbers gave the UEFA governing body to market the tournament as a truly global property. Another big point is the amount of beer their viewers drink while watching the tournament. It is up to 80% of the viewers drink beer while watching the tournament games. Heineken is the leading international beer brand but only has 1% of the world’s beer market. The last main point I really saw was that there trying to build up a club for sports in china. Like basketball, soccer, and football. They say is really hard for them to do that because they really don’t understand the sports. They posted question on twitter and face book and thought that it would be point less for them to put those sports in china.
ReplyDeleteI think that allowing china to enter the NBA would be a waste of time, because what teams could travel that far each and every day to go play them. Like when we watch the basketball Olympics the USA always wins the gold. I think putting a soccer team in china could be a good deal for them, because they are closer to some of the teams that play soccer. The significant difference between the two is the distance of travel and if they really can understand the sport. What I think about social media in china is that it could really inspire them to actually want to play the sport. I think that Audi does a good job of getting their info out their. They do a lot of ads. That’s why I say that they might be one of the best in the game.
- Robell Mclean
The three main points of this article is one that soccer is a rising product that has more attention than most other sports. The second point was that soccer is marketed global all around the country which gets the support that other US sports do not. The third point is that the sponsors are important and so expensive because they must meet the needs of all type of people. The most interesting point to me is that they have to find a sponsor that meets the interests of people from all around the world that enjoy soccer.
ReplyDeleteIndividual soccer teams are reaching out to Asia and other countries while the NBA is reaching out as a whole. That is smarter because everyone is recieving revenue out of it. The trophy tour markets to the Asian people because most of them do not get out of Asia. I think that any type of foreign car that is not common is a good marketing car because people are looking for different and not only american or european made automobiles.
think that there are many interesting things in this article. One of the interesting things is that the tournament attracts 150 million people from 70 countries. Also they have done research that says that 80 percent of champion league viewers drink beer. The third thing that I found interesting is the prize money to the winner exceeds $100 million. These are all do to global sponsorships throughout the sport.
ReplyDeleteI think that marketing globally is good for both sports. I think the competiveness in asia will do a lot for the sport. The same will happen for soccer more people aspiring to be great will make everyone better. Using social media is a great way to reach everyone. I think that audi is one of the best marketers to get their product out. They get the information spread and accurately. Using social media will get more people to want to play sports and be great. Having someone from your country to look up to is a great way to have more people play the sport.
This article is about soponsers. The sponsers of major soccer clubs like man u and barcalona gain a lot of money from the champions league tonament. AS do the sponsers of the tournament them selves. they champions league is trying to gain fans in asia. So is the NBA. Teams in UEFA are trying to get hype in asia while the NBA is doing it on a full league scale.
ReplyDeleteNBA is trying to market the whole league to asia while teams in the champions league are marketing to asia. UEFA is trying to market certain teams while the NBA is marketing every team. UEFA teams do not use social media to market. they see it as a listing of fans. UEFA should try to market on social media sites
Nate
The article is about how soccer is trying to gain global sponsorship. It gives facts and descriptions about how European Soccer teams is trying to expand into Asia. It also shows about how Europe is trying to reach out in sports in Asia, whereas the NBA is failing to do such. I believe the most important topic is about global sponsorship, because more sponsors equals more revenues and more of a spotlight for a team.
ReplyDeletethe NBA is trying their best to build a NBA franchise in Asia and failing. European soccer leagues already have a lot of fans in Asia without them having any franchises in there, or planing to yet. I feel the use of social media in Asain market is great. The continent is not yet fully up to date in technology, but the people who are greatly immersed in technology, which is good for customers.
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ReplyDeleteThe article is talking about how MLS and the NBA are going through which one is better. Some people think that MLS is better and vice versa. To me I like both now that I had time to watch it. So the end result is that I think that MLS is over the NBA to be realistic, that’s also the truth people might not think that but in the end that’s how it is.
ReplyDelete*Kurtis Thorpe*
The tournament has now been marketed globally as the exclusive sponsorships are paid for. The fascinating part of all this is that just because the teams are in the championship and are making bank. That doesn't mean that corporate sponsors are not earning just as much money as the teams themselves. The last main point was that there trying to build up a club for sports in china.
ReplyDeleteThe European Soccer Clubs fight for their potential fans. The National Basketball Association collaborates to form a system in which all sponsors benefit. Social media is a great way of getting a mass audience for marketing soccer brands. I think putting a soccer team in china could be a good deal for them, because they are closer to some of the teams that play soccer. The significant difference between the two is the distance of travel and if they really can understand the sport.
Tamer Khweis
Manchester United and FC Barcelona are both looking to finalize their spots in the Champions League finals. They will receive the following with a win; the iconic silver trophy, a victory parade, and prize money worth the amount of $100 million. We are talking about an extremely large amount of earnings for this event. Five companies pay up to $25 million per year for category-exclusive sponsorship of the Champions League. The support from sponsors and sponsorships come from beer, payment card, mobile telephone and automobile sponsorships.
ReplyDeleteComparing the NBA marketing strategy in Asia and how individual European Soccer Clubs are going about their marketing strategy, the major difference between the two is the popularity. The popularity around the world is greater towards MLS. In the United States the NBA is a more popular sport. I believe that social media is an extremely great way to promote your product or business. I would say as of now Facebook is the biggest promotional leader of the social network. There are so many people included in Facebook and most big businesses use this social network to premote.
~Travis Ellison~
Manchester United and Barcelona are going to complete in the champions league championship to be the best team in Europe. The soccer industry is a worldwide sport and with that brings in a lot of revenue. So whoever wins the game, the sponsors is always going to win in the end. Between beer, payment cards, mobile telephones and automobile sponsorships a lot of money is involved. The companies that pay 25 million dollars for sponsorship deals say it’s worth it because of how many people worldwide watch every soccer match.
ReplyDeleteUsing social media to market soccer brands in Asia is smart for companies. Mainly because soccer isn't too popular in Asia and social media is the best way to advertise globally. I think social media is definitely the best marketing tool for companies to use. It's the best because social media is used by everyone worldwide which allows the world to find out about events or television programs. The NBA's marketing strategy in Asia could definitely be improved, so they could compete with the NBA.
Alex SEitz