By, Linda Tischler
Dinner planning: It's the bane of every five o'clock shopper who can't bear to serve up frozen pizza one more night. Now, with the help of some spooky video analytics, Intel and Kraft aim to help harried shoppers come up with better--or at least different--solutions, right in their grocery aisles.
Debuting at this week's 2011 National Retail Federation show (along with an amazing checkout counter of the future from Adidas), The "Meal Planning Solution," part of Intel's "Connected Store," is a sort of kiosk you might find in an upscale suburban market, catering to families desperate to find something the kids will eat.
Read the rest of the article here and watch the video embedded in the link:
http://www.fastcompany.com/1716684/whats-for-dinner-intel-and-kraft-can-help-with-that-video#
In a 2 paragraph response (5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your thoughts and opinions of this innovative technology. What do you like or dislike about it? Why? Do you feel it's customer friendly? Why or why not? Be specific with your thoughts.
In paragraph # 2, write about another form of technology that you think has had a big impact on consumers and their purchasing habits? What was unique about the technology? Do you think it's effective? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
I think this innovation is very difficult. For some poeple itll be too complicated for them to use. But i like that it gives suggestions based on your past purchases. I dont like how complicated it is. It is customer friendly because its meant to make things easier for the customer.
ReplyDeleteI think that one of the best innovations they have is the machine you make your purchase too. Instead of going to a person to make the purchase you slide your items through the machine and pay it and your done. Its very unique, and extremely effective because its easy to use.
Yahia Mohamud
I think this new idea is very interesting and different and definitely shows how much technology affects our daily lifestyles. This machine that they have created to scan your face and give you suggestions for dinner I think could be helpful but at the same time it could be insulting, as they said that it could suggest dietary foods. I think that this machine was a waste of money because it is not going to be accurate with its suggestions and it is going to end up suggesting the same things over and over again. It is like gambling, it doesn’t really have an absolute answer it’s just whatever you end up on is what it is going to read out to you. Another thing that bothers me was the fact that it is scanning your face, that is just a little weird and I am not sure if I would personally want to do that.
ReplyDeleteAnother thing that I found intriguing was that an unhealthy food /snack food company is the creators of this machine. However, it never said in the article that it was going to be healthy suggestions. Another form of technology that is similar to this is the self check-outs at stores. It is a very unique machine that they created, however I don’t see how it is really going to be that helpful because it is not that complicated to think of what to make for dinner.
Katie Gaskins
It’s interesting that this technology is coming from a company that doesn’t sell healthy products or if any a very little portion of its products is unhealthy. The idea of telling people what they like according to their scanning is more sufficient, but also what if the majority of people that take the scanning order don’t like what the company recommends? The goal for the company is to satisfy the costumers with a new idea, or a new way of looking at what you eat technology wise. Problem is though; all the food recommended for you is not healthy. Krafts should be able to have the whole store scanned to make every person satisfied with what they choose.
ReplyDeleteSelf buy check out isle is a technology that conditions people to go into the store, buy small quantities of something and instead of waiting in line, they self checkout.. It makes people who don’t have time, move quick. The self check out technology has been out for a while, it’s a good idea because it’s a great way to attract costumers who don’t have time to wait in lne, but it also hinders the idea of a company to hire another cash register. So basically it’s a win, win situation. Now every company in United States that is related to food has at least one self checkout register.
Juan Cedeno
My opinion on the innovative technology is that it's a good advanced technology because, it's high advanced, and it gives you samples of a snack. I like it, because you can just touch what you want and see what you want as you go and it will give it to you instead of asking for it and having to deal with the process of waiting. It's also good because you get healthy food as well as junk food. I feel like it is customer friendly because this way someone doesn't have to stress about picking what they want and they can check differnt options and it's actually a pretty good machine to work it. It's effective, because you can get something and it won't take long at all, all you do is besicly see your options on the touch screen and just pick whatever it is that you want.
ReplyDeleteAnother form of technology would be self check out at the grociery store. The unique thing about it is that it talks to you and you can do it for yourself, it's touch screen and you can scan the food and anything you're buying.It's effective because it's a quick way to process your food and get going instead of sanding for maybe 20 minutes waiting in long lines especially in busy days. It's quick and easy.
jamie
I think this is a big step in technology. The thought of being able to determine what you would like just by your gender and age group is simply amazing. However I think there can be a lot of flaws to this type of system. I believe that race and gender just isn’t enough. For instance, what if a Hispanic child was adopted into a Caucasian family? That means he grew up eating Caucasian type food, even though he is Hispanic. This can result in the scanner be terribly inaccurate.
ReplyDeleteI think the internet store has changed a lot of consumers purchasing habits. This kind of new technology real helps the consumer buy less. If they shop online, they will only look at what they need and not be tempted to look at other products. I think this is very effective if you’re the type of person to shop on a budget and look at all the incentives. Furthermore, the products get shipped to your house so you wouldn’t have to spend the time at the supermarket.
Alex Wong
I think that the face scanner kiosk from Kraft is creative. It'll help the customer decide on more options for a healthy dinner for a family or him/herself. It will also help Kraft succeed in better profit considering people will be buying more and different things on dinner. Also, since touchscreen items are big these days, people will be more interested in what it is, whether they're just playing around on it or really want to know about their dinner options. They only thing I dislike about the face scanner is the part at the end of the video where it scans your face to see which bobble head you are. I think it's irrelevant to the whole meal choosing process and isn't that important considering you can't receive the bobblehead anyways. I do feel that it is customer friendly though becasue it is right there in the aisle and will also boost Kraft's popularity since no other food industry has thought of something like this before.
ReplyDeleteAnother form of technology that I think has a big impact on customer's purchasing habits is the credit card. On a credit card you can purchase something quick and easy and not have to deal with the hassle of cash. The downside of a credit card is that if you are not good with how you spend and treat your money, it could get you in a ton of debt and can even make you go bankrupt over time. I think a credit card is effective, if you use it wisely. Even though it's been around for years, it still has a big impact on customers and how they purchase the things they need and/or want in today's world.
-April Miller
I think this would be very useful technology. It will help everyone. It will help kids the most if they dont know what to eat. What I like about it is that it knows what to feed just by scanning your face and I find that as a useful technology. I think it is costumer friendly since it knows what you want to eat. If you cant make up your mind that it knows what to feed u.
ReplyDeleteAnthor form of technology that I think had a big impact on costumers is iphones. Most people these days are purchasing iphones. Something different about that technology is that it has great apps and it feuters all different kinds of things. This technology is effective to people because it contains information that helps people. And it is something a lot of people use these days.
Mah Noor
In my opionion I would have to say is that this new kiosk is kind of over the top for me. I don't find it very reliable.If you go up to the kiosk and it tells you what to eat what if you don't like the food or what if somone is allergic to the food that has been recommended? Customer friendly wise i think that others might enjoy it depending on their views. But then again some customers might just come out frustrated because kids are generally picky about what they eat and if you get what the kiosk told you to buy and the kids don't like it then it was a waste of money.
ReplyDeleteOne technology that I think has had an impact on consumers is the Red Box movie kiosk. You can rent new releases for 1 dollar per movie. People don't really like spending 5 dollars per movie so this is alot better. It is very effective you can rent brand new movies for alot cheaper. The only problem with it is that you can only use your credit card and keep the movie for one day.
Erika Nelson
i think that technology will come in handy for family get togethers.The machine have great ideas
ReplyDeleteincase you are have famiily night.the ideas are
based on your pass options on stuff you bout.I like the product its ability to put food together can make things easier when planing a party.when you have company you might not know what to surve you friend as a snack so the machine will deside for you to make things easier. Another form of technology that have a big im pact on customers is a credit card.The credit card make every puchase easier for the shopper.the credit card is light and you can put it any were.people dont have to carry lots of cash to go shopping.also the card is better to keep up with the amount of money you spend.
by DEMARKUS J
This new kiosk is impressive but I don't know how reliable it will be. It seems as if it will suggest the same meals repeatedly. I know if you have a smart phone then it can see your purchase history, but the shopping population is not the population you would see carrying smart phones. Before i can decide if i like it or not i would want to use it, I really like the idea but I don't get how it could tell you what you want to eat just by looking at your face. I think it is customer friendly, mainly because it is a machine and it is programmed to be customer friendly, but also because technology is improving rapidly so there should not be many problems with it.
ReplyDeleteOn-line shopping have a very big impact on shopping and consumers ability to get products. Many people now use online stores to do their shopping because either they are too lazy or they do not have time to go out. It is very effective since a lot of people shop online and it opens up new opprotunity for consumers to buy, which, in the end, leads to more money for the producers.
Daniel Owens
I actually think the Kraft’s Kiosk seems pretty interesting and it might help a great deal of people to eat healthier then before. The only problem I see in the future is that it might be missed handled by people who do not care for it. Besides that it sounds like something that everyone should try at least once when they go in to the store. The reason why I’m supporting this product is because present people do not think twice about the food they eat and this product may help people in the future to think twice on the food they eat. Also it’s pretty remarkable that we might have a product like the Kiosk in our stories.
ReplyDeleteAnother type of technology that had a big impact on consumer and their purchasing habits I think would be the iPhone or type phones like the iPhone. The reason is that in your iPhone, you can see all the prices of the product that you want with going to the store. Plus you can compare items with apps on the iPhone which helps a lot of consumers to buy the lowest product. It is very effective, because now days people have more iPhones or something similar to it and they all can use it to see what is on sell or who has the best new thing.
-Rod Morris
My Opinion on the Innovative Technology is that it’s stupid, It’s only going to pick out Craft Products. There is many more Company’s in the grocery store that people can choose from! How does a machine scanning your face and asking question pick out what you should eat! What if you don’t even like that food or allergic? What are you going to do, Have it scan your face again? They should not have that machine in any grocery store.
ReplyDeleteA technology that I think had a big impact on consumers is making the cart bigger because that really did make people buy more. I was at the grocery with my mom and she kept trying fill up the cart and that’s what I think everybody does that goes grocery shopping for your home and don’t realize that your spending close to $200 dollars on buying nothing because after a week the food is gone but yes that Technology was very effective to the everyday life.
The technology of today is amazing by fair. Finding out that this innovative technology is in groceries stores today is even more amazing. What I like about this new technology is that it basically reads your mind about what type of food you want to eat that day. I like it because that’s how if someone is in such a hurry but don’t know what to eat; they can just use that machine to help them. I feel like it is customer friendly, because it’s not doing anything bad to you. It’s actually helping you find what you would like to eat and give suggestions about it.
ReplyDeleteAnother type of technology is the self-checkout in grocery stores. It’s a machine that allows you to checkout small qualities of items yourself. It’s quick and easy to do. You just pass an item on the scanner and checkout and you’re done, instead of waiting in line for just one item. I think its effective, because a lot of people that have like 2 or 6 items have to wait in long lines just to checkout. This machine helps customers that are in a hurry get past checkout quicker.
Anna Vallejo
I like the new kiosk. Its a cool new way to make people buy things.Its a nice piece of technology though some poeple may take a long time to figure it out. For those who aren't tech savvy. I dont think its so convient though..I mean people can't figure out what they want to eat without a computer telling them. This new technology is making people more lazy. I like how it dispenses Oreos or Triscuits though. It makes you want to buy those things. It is very customer friendly too.
ReplyDeleteI think letting customers sample things before they choose is a great way to help them decide what they want. I think the smartphones and iPads are the most has the biggest impact on consumers and their purchasing habits. Like, now people can buy things from their phone/iPad which makes it wayy more convient than going to the store. But then again its makes them lazy in some kind of way..unless of course they wanted to save on gas which you can't argue with.
My first thought about this new innovated item was wow it’ll give me a sample. I think it would be cool if it could decide what I am going to have for dinner but not all people buy frozen or canned foods. I have had frozen/canned food less than a hundred times in my life. My mom always buys fresh foods and makes dinner every single night. This would only be good for people who like to but frozen pizza and canned beans.
ReplyDeleteThe coupons machines at different stores make you want to buy those products, just because it says buy five and get one dollar off. Its ridiculous how many people actually buy five and waist all that money.
Gladys Monroy
My opinion on the Kraft store Kiosk Scan is that I think it is a load of BS severed on a silver platter. The reason why I say that is because the scan only picks out Kraft products. I just think this is another way for Kraft to get more money out of their customers. I mean do you really think a scanner can tell you what you like for dinner? Please! I think Kraft as a company as great ideals but this was not one of them.
ReplyDeleteThe technology that I think has played a big role in shopping is Google phone scanners. The reason why I say that is because you no longer have to look up coupons or run through the store looking for a scanner to see how much something cost. I think this ideal is a great one it save’s you money and time. Also it helps you save on the next grocery stop you make at your local store.
Tenacia
This Kraft machine is really interesting, the way it scans your face and suggests a food...But it's not exactly accurate. You could be allergic to the foods or just flat out not like them. Also, the machine only serves Kraft products, all unhealthy crap. It's really not that hard just to go make some food yourself without a machine telling you what to eat. But my question is, if it scans your face and tells you what you want, if you leave and come back within 5 minutes or a few days will the food choice change?
ReplyDeleteI think online shopping had a big impact on customers buying habits. This is unique because you can shop without leaving your house, no need to spend time walking around at mall or store. It’s very effective because it’s the exact same thing as going out buying something but it’s easier. Online shopping is easier yet it costs a tad more people use it a lot.
-Brigitte Chavez
My thoughts on innovative technology is that’s it is pretty cool that you can move the screen and look for recipes you want to cook. Technology is improving so I think more people are going to be satisfied with this product since it will make their lives better. I think it is customer friendly because like if you don’t what you going to cook when you enter the store you can to this machine and look through recipes and it will help you find a recipe that you can cook for yourself or family.
ReplyDeleteAnother technology I think that impact purchasing habits is online shopping since some people don’t have time to head to stores and buy it. So instead of heading out they jus be sitting down on their couch and be on their computer and go to websites that sell stuff. Also it just makes life easier if you like buying stuff. But I’m not saying to stay home and order all day you can still go to the mall and stuff I’m jus saying online shopping is easier.
-Rene Romero
I think it a waste of time because why do we want a machine tell us what to buy or eat. It also makes us look lazy like we don’t know what we going to buy at the grocery store. And I think that is another way for Kraft is trying to make money from people who are so gullible they rely on machine to scan their face tell them what to for breakfast ,lunch and dinner. Seriously aim not say they are bad inventors it just they got to carried away with this idea about Kraft store Kiosk Scan I really thought it was not a good idea.
ReplyDeleteAnother type of technology is the LG Optimus 3D Smartphone. It make the customer want to purchase the phone. It comes with 3D glasses to see the 3D effects, the phone allows you to take 3D pictures and videos. This is very effective to the costumers since you can change the way of taking picture and filming videos. Basically what im saying is that technology is improving and this product may not be that important but it something I found intersecting.
-Idalia Romero