In your first blog assignment, I want you to reflect on the advertising and corporate sponsorship aspect of the superbowl. In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, write about your favorite superbowl commercial. What did you like about it? What product message do you think it sent to existing and prospective cosumers of the product? If you we producing the commercial, would you have changed anything in the commercial? Be specific with your thoughts.
In paragraph # 2, think about all the corporate sponsorship you noticed during the telecast of the game. What superbowl corporate sponsor do you feel had the most impact on the event? Why? Do you feel that corporate sponsorships for a huge event like the superbowl really have an impact on consumers and the products they purchase? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
I have two favorite commercials from the superbowl. The volkswagon commercial with the kid dressed as darth vader and the bud light where the dogs were tamed to be personified. I liked these ones because the kid reminds me of myself at a young age and dogs are my favorite animals, so it was amusing to see them act in this way. It sent the idea that these products are each great for a good time and would help sell the product. I would have connected more with the brand because these commercials tend to turn away from the message being presented.
ReplyDeleteStrictly before the game I saw a million different ritz commercials. They really wanted to promote ritz. During the game, there were several car, beer, and pizza commercials. They even used movie trailers because producers knew most people watch the superbowl this is a great time to present them. This is very important because knowing how many viewers the superbowl has is sure to attract attention to different commercials. A downfall commercials have during the superbowl is how viewers may often mute the television during them and miss out on their amusing presentations.
Chris Lynn
My favorite super bowl commercial was the Bud Light one with the home-makeover guy. He gives the people a new kitchen and the only thing different he does is put a bucket of Bud Light in the middle. I like how it was entertaining and made me laugh and it sold the product well with it’s slogan “here we go”. More people will think of Bud Light and the commercial when they go to buy beer they’ll think of Bud Light first. It was also the first commercial of the super bowl so everyone was watching and saw it. If I was producing the commercial I wouldn’t have changed anything it was funny and effective and sold the product well, sending the message Bud Light makes everything better and it’s the best beer.
ReplyDeleteThe corporate sponsorship I noticed during the telecast of the game was Bridgestone tires. Bridgestone had the most impact on the super bowl because Bridgestone sponsors the halftime show which everyone watches and the name comes up a lot. Corporate sponsorship have a big impact on consumers because it put the company’s name out there and shows the product behind it. For example Bridgestone tires is now what people will think of when buying tires and Bridgestone will have more sales after the event. Whenever people say halftime show at the super bowl they say The Bridgestone Halftime show and that allows the company to be known by the consumers and since the super bowl is the most watched event it will sell a lot of tires.
Alex Seitz
My favorite superbowl commercial was the " Darth Vator" volkswagon one. I liked that commerical beacuse it was funny to all ages just not one specific age group, thats great for advertising. When i saw the commerical it showed me the advanced technology in the car and also how it can turn on without putting a key in the ignition. If I was changing the commerical i would of showed more of the cars interior and exterior so the consumers can get a good vibe on the product.
ReplyDeleteI feel papa johns was the best sponsor for the superbowl! it was very entertaing with thier commericals and there products looked delicous. I feel if they show a good commerical and the consumers like it, then yeah i think consumers will go get the product and purchase it! Why becuase they are the leading pizza in the nation and plus who dosent love Papa J.
JAKE CARAWAY BLOG!!!!
My favorite commercial was the Pepsi Max commercial. I like that it was funny and entertaining, it caught my eye. It sends a positvie message to the customers because it is funny and it brings on a happy image. I wouldn't have change anything in the commercial. It was simple and to the point.
ReplyDeleteI noticed that Bridgestone tires had the most impact. I think this because they were the sponsor of the SuperBowl. Yes, they do have an impact. They have an impact because a lot of people watch the superbowl and if they see the advertisement during the superbowl the advertiser's image will automatically become positive.
My favorite super bowl commercial would have to be the line of Doritos commercials. The commercial that grabbed my attention the most was the Doritos commercial when they sprinkled Dorito crumbs on different things to make them come alive. It grabbed my attention as a consumer because it represented the product in a funny and lively way. The way they presented the commercial was short and sweet, and also gave a good laugh. I would not have changed anything about the commercial because they got straight to the point.
ReplyDeleteI feel the sponsor that had the biggest impact on the superbowl was Bridgestone Tires. During the game their logo was represented a alot in the arena and on commercials. I think sponsoring big events like the superbowl will definitely attract more and new consumers to the product. They not only had logos, they also had commercials that were ranked high. The product turn out for the next few months should be higher than the average amount of Bridgestone tires bought.
Kaitlynn
My favorite superbowl commercial was the skechers shoe commercial which stared kim kardashian in it. I like how they used a big time celebrrity who has already market her own products to promote a shoe company that is not the most famous but is on the rise. the product message was its a good shoes to workout out in and since kim kardashian wears them and she is fit and in shape the shoes must work in some way.the only thing i would change is maybe showing her run in the sneakers to show them off.
ReplyDeleteI feel bridge stone had the most effect on the superbowl. Its big for a company to have asponsorship during the superbowl. Its a great way to promote your products if you have good ads and commercials. You have to really sell your product.
-Dominick Denbo
My favorite super bowl commercial was the Doritos commercial; the best part. It was a funny commercial and i was amused by it. I think the message it sent out was that when you're eating Doritos chips, you should not waste a single chip. The potato chips are so good that you should enjoy all of it. Personally, i loved the commercial and i would not have changed anything about it, this would be different for other consumers because it is all personal preference.
ReplyDeleteFrom all the Super Bowl commercials, I think Bud Light had the most impact because there were more of it and I thnk they were all entertaining. I think corporate sponsors did have a great effect on consumers and what they purchase because whenever they might see a certain brand, the video of the Super Bowl commercial would play in their head and they would give an opinion based on that. Those advertisements will give you a positive or negative outlook on the product.
My favorite superbowl commercial was the one created by homeaway.com. I liked this commercial because it really showed what the website was all about. Most other superbowl commercials have nothing to do with the product and are just random. The homeaway.com commercial sent the message that you dont always have to stay at a hotel when traveling. There's nothing i can think of that would make the commercial better information wise but it could have been more entertaining.
ReplyDeleteOther than Doritos and Bud Light (the usual kings of super bowl advertising) i think Coca-Cola had a good impact on the advertising. Although they only had two commercials they were both very entertaining. Corporations that run commercials during the superbowl really have an upperhand when comes to gaining new consumers. This is because running a commercial during one of the most watched events of the year means more people will learn about the product. Although if a consumer is loyal to a product i don't think that a commercial will sway their opinion.
Nathan Rogers
My favorite super bowl commercial was the Kia with the young kid acting as the villain in the movie Star Wars. This commercial was my favorite because it was entertaining and people always say that young kids could sell products because of their personalities. This car is a new hybrid and you can start the engine with the car keys. If I were able to produce this commercial the only changes that I would make in the commercial would be to shorten the length of the commercial.
ReplyDeleteI believe that Gatorade was the superbowl corporate sponsor that had the most impact on the event because since they came out with the three set of different Gatorade's, they are trying to sell their products to consumers. I also believe that corporate sponsorships for a huge event like the superbowl really has an impact on consumers and the products they purchase because the majority of the people in the United States watch each commercials to see whats the best one. This event can help their company because consumers would want to buy their product. Since their products are brand new they should put their products in the superbowl commercials. The superbowl is the good event to put the commercials in.
Jerome Mitchell
My favorite super bowl commercial was the snikers one that was about the loggers. i liked the commmercial because it was entertaining and it also marketed their product really well. the commercial sent across the message that their product was a good snack for people to grab on the run and have something they will enjoy. the commercial was the same idea as other commercials of the snickers brand but they came up with a more creative version of it. this commercial appealed to a lot of people becuase it was humorous and also it had some older tv or public icons that the older people might recognize.
ReplyDeletei think that bridgestone was the biggest corporate sponsor of the super bowl. one of the biggest reasons is the half time show. people like to watch the halftime show and enjoy some of their favorite musical artists perform on one of the biggest stages. when you hear about the super bowl you associate it with bridgestone. people who are big fans of the nfl now may become costumers of bridgestone due to the assocition between them. from this this will bring more perspective costumers to bridgestone
Nick Ammeen
My favorite commercial during superbowl was the darth vador one. I say this because the boy was trying to control everything from baby dolls to a lot of stuff but it didnt work.Until he tried the new jetta volswagon an it happened to be keyless remote and his dad started it up from inside the house. Thoy boy actually though he did is jeti trick...
ReplyDeleteThe biggest telecaster for the superbowl was budlight. they had the biggest deal with the superbowl. the reason why they did that because they wanted to advertise their drink so they could get more sells more repitition etc. i wouldnt of changed anything in the commercial i liked it the way it was.
kurtis
My favorite Super Bowl commercial was the Eminem one because it was funny and creative. It also caught my eye because i like Eminem so i automatically wanted to see what it was about.
ReplyDeleteThe sponsor i felt had the most impact was bridgestone Tires because they are the official sponsorship of the NFL. I think that after people saw Bridgestone tires they might actually go out and buy some tires after watching the event.
Tamer Khweis