Sports & Entertainment Marketing Blog Assignment # 3 (25 points)

Sports Fans Could Soon Tune in to Games Live on YouTube

Brenna Ehrlich , Mashable.com

YouTube may be a hot bed for lip dub videos and life-casting teens, but soon sports fans could find a good reason to flock to the site: YouTube is reportedly in talks with the National Basketball Association and the National Hockey League to broadcast games live.

Last year, YouTube announced that it would begin live-streaming Indian Premier League cricket matches, a venture that was apparently very successful. According to Business Week, the games brought in 55 million visits from more than 250 countries.

Read the rest of the article here:  http://mashable.com/2011/02/22/youtube-live-sports/?utm_source=pulsenews&utm_medium=referral&utm_campaign=Feed%3A+Mashable+%28Mashable%29#

In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragrah # 1, summarize the article in 5 key points.  Which one of the key points you wrote about do you feel is the most important for YouTube?  Why?  Be specific with your thoughts.

In paragraph # 2, provide your thoughts on this new direction and product feature for YouTube. Do you like the idea?  Why or why not?  If you were YouTube, describe 2 ways in which you would market this new feature to your "target market".  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Marketing 1 Blog Assignment # 3 (25 points)

MTV Refocuses Their Brand and Experiences Highest Ratings in Over a Decade

Brian Rice, Business 2 Community

Recently, I read Forbes’ list of brands that are slated to make a comeback in 2011 and it got me thinking about which brand has had the most successful rebranding campaign in the past 10 years.  After much thought I came to the conclusion that no other brand was more successful than MTV.  After MTV dropped music videos completely from their television lineup, many questioned whether MTV would ever regain the buzz they once enjoyed during the days of Carson Daly hosting “Total Request Live”. 

Growing up as teenager during the height of “TRL”, we didn’t have Facebook, Twitter or even YouTube, so MTV was “the spot” for the hottest music videos.  MTV may have helped the music video become relevant but there is no questioning the fact that television is no longer the medium of choice for consuming these videos.  YouTube dominates this space now and the rise of social media has made sharing these videos with friends even easier (my future children will never believe that we use to have to wait until lunch time to talk about the “Top 10 videos of the day”).

Read the rest of the article here:

http://www.b2cmarketinginsider.com/branding/mtv-refocuses-their-brand-and-experiences-highest-ratings-in-over-a-decade-06496

In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, provide your thougthts on the MTV brand.  Knowing what you know about MTV, relect on the changes the brand has experienced over the years.  Do you think MTV is heading in the right direction?  Why or why not?  Are they providing a product that is satisfying the needs and wants of their target audience?   Why or why not?  Be specific with your thoughts.

In paragraph # 2, picture yourself as the CEO (Chief Executive Officer) MTV.  What would be 2 changes to the product that you would put in place NOW in order to meet the needs and wants of consumers?  Talk about each change and why you would make these changes to the product.  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

ASEM Blog Assignment # 3 (25 points)

Melo to the Knicks!

View the following CNBC video from sports business reporter Darren Rovell. 

In 2 paragaphs (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, summarize the video in 5 key points.  Which one of the 5 key points do you think has the most impact on the situation and why?  Be specific with your thoughts.

In paragraph # 2, discuss your opinion on the process leading up to the trade.  Do you think there had been to much focus on the trade by the media?  Yes or no? Why?  Should the NBA institute some type of rule that would limit in-season trades?  Yes or no?  Why? Has this whole process been good or bad for the NBA brand and it's image?  Why?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Advanced SEM Blog Assignment # 2 (25 points)

Sony Unveils the NGP, the Next Evolution of Portable PlayStation Hardware

By Evan Narcisse on January 27, 2011

As widely expected, Sony debuted their next mobile gaming device earlier today in Japan. Rumors have run hot and heavy over the last few months about what the so-called and elements of the PlayStation Meeting presentation have borne out some of the speculation.

Codenamed NGP for Next Generation Portable, the handheld sports two analog joysticks, a purported first for such a gaming system. It also boasts a five-inch OLED touchscreen and a corresponding touch panel on the rear of the unit. The NGP's looks harken back to the first Playstation models, while The 3G connectivity that was first reported last year gets paired up with WiFi to create an ideally seamless online experience. Games (and presumably other content) will live on a new Flash cartridge format, which will co-exist in conjunction with digital distribution methods. The NGP's elongated oval look harkens back to the industrial design of the earliest PSP model, leaving the flat, compact aesthetics of the PSPGo to languish.

Read the rest of the article here:  http://techland.time.com/2011/01/27/sony-unveils-the-ngp-the-next-evolution-of-portable-playstation-hardware/?xid=sflow

In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, provide your initial thoughts on this new product?  What do you like, dislike, and why?  Is it a product you would consider purchasing?  Why or why not?  Be specific with your thougths.  In paragraph # 2, discuss the potential impact this new product might have on the gaming industry?  What current products will be the NGP's top competition?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Sport & Entertainment Marketing Blog Assignment # 2 (25 points)

/ January 20, 2011

A Piece of the Action

Advertisers see opportunity in extreme sports

By James Sullivan

Boston Globe Correspondent / January 20, 2011


The marketing staff at Paul Mitchell, the hair products maker, like to say — only half in jest — that their motto is “We run with scissors.’’ 

That kind of wry humor may help explain why John Paul Mitchell Systems Inc. is a charter sponsor of the Winter Dew Tour, the extreme-sports competition that arrives at Killington Resort in Vermont today for its only East Coast stop of 2011. 

For the Beverly Hills, Calif., company, which also is a sponsor of the US national snowboard and ski teams, the Winter Dew Tour is an opportunity to sell to an active-youth market that spends an estimated $150 billion a year on outdoor equipment and other goods.

Read the rest of the article here: 

http://www.boston.com/sports/other_sports/articles/2011/01/20/a_piece_of_the_action/

In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, the article talks about "active youth are a tough sell because they are naturally skeptical". What challenges does this create for marketers?  What are the risks and rewards for marketing to "The millennial trend-seeker kids?" Be specific with your thoughts. 

In paragraph # 2, the article also talks about one athelete "looks for potential sponsors that will support his sport with long-term commitments, not just try to buy into some of its buzz."  What does this mean and how might it differ from other sports?  Lastly, what is your general assessment of the marketing strategies being used by the Dew Tour?  What do you like, dislike, and why?Be specific with your thoughts. 

Please sign your name to the bottom of your blog entry.

Marketing 1 Blog Assignment # 2 (25 points)

Kraft Store Kiosk Scans Your Face Then Knows What to Feed It

By,  Linda TischlerFri Jan 14, 2011

Dinner planning: It's the bane of every five o'clock shopper who can't bear to serve up frozen pizza one more night. Now, with the help of some spooky video analytics, Intel and Kraft aim to help harried shoppers come up with better--or at least different--solutions, right in their grocery aisles.

Debuting at this week's 2011 National Retail Federation show (along with an amazing checkout counter of the future from Adidas), The "Meal Planning Solution," part of Intel's "Connected Store," is a sort of kiosk you might find in an upscale suburban market, catering to families desperate to find something the kids will eat.

Read the rest of the article here and watch the video embedded in the link:

http://www.fastcompany.com/1716684/whats-for-dinner-intel-and-kraft-can-help-with-that-video#

In a 2 paragraph response (5 sentences for each paragraph), answer the following questions.  In paragraph # 1, provide your thoughts and opinions of this innovative technology.  What do you like or dislike about it?  Why?  Do you feel it's customer friendly?  Why or why not?  Be specific with your thoughts.

In paragraph # 2, write about another form of technology that you think has had a big impact on consumers and their purchasing habits?  What was unique about the technology?  Do you think it's effective?  Why or why not?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Advanced SEM Blog Assignment # 1 (25 points)

In your first blog assignment, I want you to reflect on the advertising and corporate sponsorship aspect of the superbowl.  In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. 

In paragraph # 1, write about your favorite superbowl commercial.  What did you like about it?  What product message do you think it sent to existing and prospective cosumers of the product?  If you we producing the commercial, would you have changed anything in the commercial?  Be specific with your thoughts. 

In paragraph # 2, think about all the corporate sponsorship you noticed during the telecast of the game. What superbowl corporate sponsor do you feel had the most impact on the event? Why?  Do you feel that corporate sponsorships for a huge event like the superbowl really have an impact on consumers and the products they purchase?  Why or why not?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Marketing 1 Blog Assignment # 1 (25 points)

In paragraph # 1, think about what we have discussed so far in class.  The marketing terms and discussions have been flying around the room at a fast pace! Tell me about something interesting (marketing or business related) that you have learned in the first few classes.  Why is it interesting to you?  Be specific with your thoughts. 

In paragraph # 2, discuss another marketing or business related topic you hope we discuss in the near future?  Why is it interesting to you?  Be specific with your thoughts.  Remember, a minimum of 5 sentences for each paragraph.

Please sign your name to the bottom of your blog entry.

Sports & Entertainment Marketing Blog Assignment # 1 (25 points)

For our first blog assignment, in a two paragraph response (a minimum of 5 sentences for each paragraph), give me your thoughts on the following topics. 

In paragraph # 1, think about what we have discussed so far in class.  The marketing terms and discussions have been flying around the room at a fast pace! Tell me about something interesting (sports & entertainment related) that you have learned in the first few classes.  Why is it interesting to you?  Be specific with your thoughts. 

In paragraph # 2, discuss another sports & entertainment industry related topic you hope we discuss in the near future?  Why is it interesting to you?  Be specific with your thoughts.  Remember, a minimum of 5 sentences for each paragraph.

Please sign your name to the bottom of the blog entry.

THANK YOU for Enrolling in Marketing!!

Welcome to the EHS Marketing Department! I'm looking forward to an exciting semester and getting to know each of you.  As we get going, please let me know if I can assist you or if you have any concerns or questions. 

To begin, there are a few intended purposes of this blog site.

1. as a supplement resource to your blackboard.com site,
2. for students to complete weekly reflections on current marketing related topics,
3. to keep marketing students up to date on what is going on in the world of marketing.
4. to post EHS Marketing Department stuff! (DECA, Field Trips, events, etc.),
5. and whatever other uses I can think of as the class progresses.

Weekly blog activities (25 points for each) will be completed Thursday of each week unless otherwise noted.  Topics will be up to date, current, and usually tied to the unit we are currently working on. 

Please keep in mind that all "posts" and "comments" will be monitored. Have fun with this and as always, please let me know how I can make our blog site better! I'm always open to your suggestions and ideas.

Sincerely,
Mr. Bodner