Video-Equipped Shopping Carts: The New Way to Keep Kids Quiet While Grocery ShoppingFrom Time.com
Food shopping with kids is a challenge: Not only are they prone to complain of boredom and sometimes walk away when you're not looking, little ones are also apt to beg for sugary expensive treats strategically placed on shelves right at their eye level. The standard advice for parents hoping to supermarket shop in peace—and with the time to evaluate deals and prices—has been to simply leave the kids at home, if possible. But what if there was a way to keep children happily occupied and draw their attention away from snacks featuring cartoon characters at the same time?
The King Soopers grocery store chain will soon be doing just that, and interestingly enough, the solution involves cartoon characters.
The Denver Post reports that 29 metro-area King Soopers locations will offer at least three video-equipped shopping carts by the end of the month. Many supermarkets have shopping carts with plastic little cars kids can sit in, but these carts will be different: Inside each is a video player, not unlike the DVD players families have become accustomed to in SUVs.
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In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your thoughts on this interesting idea. Do you like it or dislike it? Why or why not? Do you think it will prove to be something that will attract potential customers to King Soopers locations? Why or why not? Be specific with your thoughts.
In the last paragraph of the article, the writer asks, "Are the kids' programs interrupted with commercials for toys, snacks, and other products you'd rather not buy? If so, that could negate any bonus brought about by the carts: The decrease in nagging for junk food appearing on supermarket shelves might be matched by an increase in nagging for goodies appearing on video screens". In paragraph # 2, provide your response to the posed questions. What do you think? Be specific with your thoughts.
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