SEM Blog Assignment # 8 (25 points)

The Man Behind the P90X

From Darren Rovell, CNBC Sports Business Reporter

Watch the following video about the P90X, sports fitness product. 



In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, summarize the video into 5 main points.  Of those 5 main points, what do you feel is the most interesting to you and why?  Be specific with your thoughts.  In paragraph # 2, what marketing strategy used by P90X do you think is the most effective and why?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Global Marketing Blog Assignment # 8 (25 points)

Skipping the Middleman, Straight to the Lobsterman

From TIME magazine, on-line.

Watch the following video depicitng the state of the lobster industry in Maine, USA.



After watching the video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, summarize the video into 5 main points.  Of the 5 main points, which do you think is the most important and why?  Be specific with your thoughts.  In paragraph # 2, discuss your thoughts on the video. How do you feel about the marketing strategies being used?  Why do you think they are effective?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Global Marketing Blog Assignment # 7 (25 points)

BMW Germany Makes Logo Appear Inside Cinema Audience's Eyelids

Photo Flash Technology Creates After Image Visible When Eyes Are Closed

LONDON (AdAge.com) -- BMW Germany is literally getting into consumers' heads, by burning its logo onto the insides of their eyes.

Using pioneering new "flash projection" technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments later the audience is asked to close its eyes.

At this point, the audience sees an after-image of the brand that has been created by the flash. The letters "BMW" appear before them, in the same way that you might see a bright spot if you had been looking at the sun and then closed your eyes.

Read the rest of the article here:  http://adage.com/globalnews/article?article_id=147800

After reading the article and watching the embedded video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, talk about the advertisement and your impressions of this unique and innovative form of advertising.  What did you like or dislike? Be specific with your thoughts.  In paragraph # 2, discuss whether or not you think this type of advertising should be used for specific industries.  Would it work better for the automotive industry than the technology industry?  Or another industry?  Why or why not?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

SEM Blog Assignment # 7 (25 points)

From Jordans to Kobes, collectible-sneaker market has grown, evolved since 1980s

By Jonathan Starkey, Washington Post

Of the many thousands of people who watched the Lakers game on Christmas Day, some didn't tune in to admire Kobe Bryant's prowess; they swooned over his sneakers - even if they might have been inspired by the Grinch (designed, perhaps, to steal attention).

The shoes, the Christmas Day edition of the Nike Zoom Kobe VI, are a spectacle in lime-green, detailed with red trim and polyurethane nodules that look like a snake's skin.

Leveraging an athlete's superstardom and calling to mind a much-loved children's story, they stitch together status and nostalgia and are the sort of thing that kids and adults alike might hope for as they bound out of bed and race for the Christmas tree.

Read the rest of the article here:  http://www.washingtonpost.com/wp-dyn/content/article/2010/12/23/AR2010122304768.html?referrer=emailarticle

After reading the article, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, summarize the article in 5 main points.  Which point do you think stands out the most and why?  Be specific with your thoughts.  Read the following quote from the article.  "The days of the dead-stock collector are long gone," said Halfhill, explaining that many are abandoning an old sneakerhead tradition of not wearing the shoes they buy. "People don't care so much about the flair or the flash they might have cared about in '06 or '07. They are caring more about a shoe they can get a lot of use out of."  In paragraph # 2, discuss whether you agree or disagree with the statement.  Why do you feel the way you do?  Be specific with your thoughts.

Please sign you name to the bottom of your blog entry.